Pitch
In 2020, Spotify Wrapped was responsible for a 21% increase in app downloads in the first week of December.
With this in mind, how might we translate this kind of personalized summary to the travel space?
Design Explorations
I started by mocking up some ideas for individual shareable screens then worked with the team to fit them into a full cohesive flow.
I felt it was important to base the designs around Expedia’s existing visual language, but lean into a more playful, gamified experience that hasn’t been done in our app before.