Virginia Creeper Trail Conservancy Branding

About the project

The Virginia Creeper Trail Conservancy (VCTC) is a 501(c)(3) nonprofit volunteer organization dedicated to maintaining and preserving the Creeper Trail corridor.

Over the past year, the Conservancy reorganized and welcomed new leadership with a renewed commitment to serving the trail and community. As the organization moves forward, it wants its visual identity to clearly reflect that transformation and its dedication to the trail and community.

Project status

This project is still in progress while the brand guideline documents are finalized, but you can see the progress so far in the deck below.